Our products are designed with heavy influences from surf culture of the 60s/70s, fused with tribes and civilisations around the globe. We want to represent the feeling of freedom of being in nature and the elements, stripped bare of technology. We want a nostalgia trip. We are also about embracing imperfections and try to reflect that with uneven and non-synthetic designs.

Our aim is to grow the brand to be able to provide top of the line surf gear and surfwear fashion to an alternative crowd that aren’t necessarily represented by the current brands. We try to provide an ideal blend of organic and synthetic components in our products to provide both the most durable and most environmentally friendly. For instance our t-shirts are made of 100% organic cotton, but organic ink is not very durable, so in this case we decide to print with ink that is durable for a high quality print instead and a long lasting high quality product for customers.

environment stuff: We are all about exploring and the environment, of which it is our top priority to preserve and maintain. This really should be a given for every company.

for information regarding our surf wax click here.